Your LinkedIn profile now does two jobs at once: it helps the market discover you, and it helps the market corroborate you against your CV. What belongs on it, and how to correct it quietly.
The industry’s own regulatory filings describe accumulated relationships, assessments and market intelligence. What none of them describes is how a name is produced for a particular search. What the evidence supports about being findable, and what it cannot price.
An executive biography and a CV professional summary are not two versions of the same paragraph. One is written by the organisation about you, to a content list set by law; the other is written by you, to no specification at all.
Personal branding for executives is the management of a public record that other people are already reading and assessing. What can actually be evidenced is narrower than the category claims: who reads that record, what they screen it for, and what you may lawfully say.
