Career Documents  ·  Service 02

Executive LinkedIn Optimisation, written for visibility

A complete LinkedIn content package that strengthens executive visibility, search relevance and credibility. Your headline, About and experience sections rewritten by an experienced human writer, positioned for how recruiting systems now search, by scope and capability rather than keyword matching, and aligned exactly with your CV so the two agree on every fact.

Human-written, never AI Positioned for how search now works Only you access your profile
8 in 10
New clients arrive by referral
Since 2017
Clients retained through every transition
Who It Is For

For profiles that undersell the leader behind them

Executive search begins with a search box. If your profile does not carry the right narrative and the right scope, the opportunities go to leaders who are easier to find, whatever the CV says.

Underselling profiles

Leaders whose LinkedIn reads years behind their actual seniority, listing duties where it should carry narrative, authority and impact.

Invisible to search

Executives who are not surfacing when search firms and recruiters source candidates, because the profile is not positioned for the scope and capability they are searching on.

Out of step with the CV

Profiles that contradict the CV narrative, raising quiet questions in the minds of the very people comparing the two.

What You Receive

A complete profile, ready to apply

i

Headline & About

A rewritten headline that positions rather than labels, and an About section that tells your leadership story in the first person, written for the broader audience a public profile attracts: industry peers, clients and colleagues as well as recruiters.

ii

Experience & positioning

Your experience section rewritten to carry the same positioning as your CV, positioned by scope and capability for how executive search sources candidates for your target roles.

iii

Ready-to-paste delivery

Everything arrives as a complete content document with section-by-section application guidance, plus banner and photo direction. Only you ever access your profile; your credentials stay yours.

iv

The standard behind it

Written by an experienced human writer through the Executive Career Positioning Suite™ methodology, aligned to your CV where we hold it, with sensitive information and certain metrics deliberately reserved for the CV alone.

What To Expect

From order to final documents, on your schedule

01

Order

Secure checkout by card, PayPal, PayFast or EFT. Invoicing is available if you prefer; the terms are identical.

02

Complete your intake

A structured questionnaire you complete at your leisure, from any time zone. It briefs your writer in depth; an existing CV helps but is not required.

03

First draft in 3 to 5 days

Your senior writer rewrites the profile from scratch. Ordered together with CV writing, your LinkedIn first draft follows within 24 hours of your CV approval.

04

Review and refine

You review, we refine. Revisions are free for 30 days, and finals arrive in Word and PDF, ready to deploy.

No scheduled calls, unless you want one

Our clients span time zones and full diaries, so the detailed intake replaces the telephone consultation. Completed in your own time, it consistently draws out richer material than questions answered on the spot. Prefer to talk it through? A telephone consult with a dedicated consultant is available on request.

Considered Questions

Before you order

Do you log into my LinkedIn profile?
No. LinkedIn’s security measures, including sign-in verification codes, make third-party access impractical, and for your own security it is better that only you ever access your profile. You receive a complete, ready-to-paste content document with application guidance.
Will recruiters actually find me?
Your profile is read by recruiting systems before a person sees it. The rewrite positions it for how those systems now search, by scope and capability rather than keyword matching. Visibility is the entire point of the service.
Do I need the CV service as well?
It stands alone, but the pair is strongest: one narrative across both surfaces. The Foundation engagement bundles them, and your LinkedIn first draft follows within 24 hours of your CV approval.
Will it match my CV?
It is written to the same positioning and fact set, but deliberately not word for word. LinkedIn is a public platform read by industry peers, clients and colleagues, not only recruiters and hiring panels, so the language is broader and written for that wider audience. Sensitive information and certain metrics are reserved for the CV, which is only ever seen by the audiences you choose.
Will I have a call with my writer?
Your detailed intake, completed in your own time, briefs your writer fully and replaces a scheduled call. If you prefer to talk it through, a telephone consult with a dedicated consultant is available on request.
What if I want changes?
Revisions are free for 30 days from first delivery. After that, updates to existing information remain free, and edits that require new content writing carry a small fee, always quoted before any work begins.
Is my information confidential?
Completely. Your identity and your documents are never disclosed or shared, our client references are anonymised, and an NDA is available on request.
Worth Considering

Add the CV, and hold one narrative everywhere

The Executive Foundation engagement pairs this service with the Executive CV & Cover Letter: one positioning across both surfaces, and your LinkedIn first draft follows within 24 hours of your CV approval.

$450
$325
Executive Foundation · saves $45
Begin Foundation
In an active search? Compare Advantage and Elite, which add market analysis, strategy and interview preparation.
What the LinkedIn optimisation brought me is a new seniority of connections, in some of the top JSE-listed companies. In just the last two days, messages have been exchanged and meetings set up that can only serve me well, personally and in business. Enkosi kakhulu!
Business owner & senior professional, South Africa
The LinkedIn optimisation was an unexpected highlight. My profile now tells a consistent story alongside my CV, and the guidance provided has helped me strengthen my professional presence far beyond a single document.
Executive & General Manager, Saudi Arabia
Executive LinkedIn Optimisation · $120 launch

The right people are searching. Make sure they find you.

First draft in 3 to 5 business days of completed intake · free revisions for 30 days · completely confidential