Privacy Policy

How we handle your information

Clients trust us with the most sensitive document they own, and often with far more than they would put in it. This policy explains what we collect, why we need it, who else touches it, and how you stay in control of it.

Last updated21 September 2026
Responsible partyNew Elite Holdings (Pty) Ltd, trading as Elite Executive Career Solutions
Applies toEveryone who visits elite-cv.com, enquires, or buys from Executive Solutions, Corporate Solutions or Smart CV
In brief
  • We collect what we need to position you well, and nothing we do not.
  • Your identity and your documents are never disclosed, sold or displayed.
  • We keep client information for five years so you can come back for updates, and delete it sooner if you ask, except where the law makes us keep a record.
  • You can see, correct or delete what we hold, object to how we use it, and complain to the regulator. The Data Protection and POPIA page explains how.

1.Who we are

Elite Executive Career Solutions is a trading name of New Elite Holdings (Pty) Ltd, a private company registered in the Republic of South Africa. Our company registration details are available to verified clients on request. In this policy, “we”, “us” and “our” mean that company, and “you” means the person whose information we hold.

We are the responsible party for your personal information under the Protection of Personal Information Act 4 of 2013 (POPIA), and the controller for the purposes of the UK and EU General Data Protection Regulation (GDPR) where those apply to you. For all privacy matters, write to us at [email protected].

2.What this policy covers

This policy covers personal information we collect through elite-cv.com, through our chat and WhatsApp lines, by email, and in the course of our work, across all three of our divisions:

  • Executive Solutions, the advisory and document services we provide to senior leaders
  • Corporate Solutions, the services we provide to organisations, including tender documentation, workforce transition support and website development
  • Smart CV, the self-service platform for rising professionals

Cookies and similar technologies are covered in our Cookie Policy. How to exercise your rights, and our PAIA manual, are on the Data Protection and POPIA page.

3.The information we collect

What we hold depends on how you deal with us. Most of it comes from you directly. Some of it comes from someone else, and where that happens we say who below.

CategoryWhat it includesWhere it comes from
Contact detailsName, email address, telephone and WhatsApp number, country, and the organisation you work for if you are enquiring on its behalfYou, through forms, chat, email, WhatsApp or checkout
Career informationYour current CV, career history, roles, responsibilities, achievements, qualifications, target roles and markets, and anything else you tell us in your intake questionnaireYou, or the organisation that engaged us for you
Personal details for your documentsWhere your target market expects them: photograph, date of birth, nationality, identity or passport number, languages and similar detailsYou, and only if you choose to include them
Order and payment recordsWhat you bought, when, the amount, invoices, and the confirmation our payment providers send us. We never see or store your full card detailsYou, and our payment providers
CorrespondenceEmails, chat transcripts, WhatsApp messages and notes of telephone consultationsYou, and our own records of conversations with you
Account informationYour login details and order history if you create an account, and the information you enter into Smart CVYou
Website and device informationIP address, browser and device type, pages visited, how you arrived at the site, and your cookie choicesYour browser, through the technologies described in our Cookie Policy
Marketing preferencesWhether you have agreed to hear from us, and whether you have asked us to stopYou

Information we receive from someone else

If an organisation engages us to support its people, for example through workforce transition support or a tender team, that organisation may give us your name, contact details, role and career information so that we can begin. If someone refers you to us, they may give us your name and contact details. In both cases we use the information only for the purpose it was given, and we tell you about this policy when we first contact you.

4.Special personal information

POPIA treats some information as especially sensitive: information about your race or ethnic origin, religious or philosophical beliefs, trade union membership, political persuasion, health or sex life, biometric information, and criminal behaviour. The GDPR has a similar list.

We do not ask for any of it. A well-positioned executive document rarely needs it. CVs and career histories sometimes contain it anyway, for example a photograph, a board seat at a religious or political body, or an equity programme you led. Where you choose to include information of this kind, we process it only because you have consented to it being used to prepare your documents, and you can withdraw that consent at any time. We will tell you if we think something you have included would be better left out.

An identity or passport number is not special personal information, but it can be misused if it falls into the wrong hands. We advise against including it unless your target market expects it, and we handle it with the same care as special information when you do.

5.Why we use it, and the lawful basis for doing so

We use your information only for the purposes below. POPIA requires a lawful justification for each one, and so does the GDPR where it applies. The table shows both.

PurposeWhat it involvesLawful basis
Delivering what you boughtReviewing your intake, researching your target market, writing and designing your documents, revisions, delivery and aftercarePerformance of a contract with you
Answering enquiriesResponding to questions before you buy, through the form, chat, email or WhatsAppSteps you asked us to take before entering a contract, and our legitimate interest in answering
Taking payment and keeping recordsProcessing payments, issuing invoices and keeping financial recordsPerformance of a contract, and compliance with tax and company law
Corporate engagementsWorking with the people an organisation asks us to support, and with that organisation’s contactsPerformance of our contract with the organisation, and our legitimate interest in delivering it
Special personal information you includeUsing it in your documents where you have chosen to include itYour consent
Keeping the site secure and workingPreventing spam and abuse, protecting forms, and fixing faultsOur legitimate interest in running a secure website
Understanding how the site is usedAnalytics that show which pages help people and which do notYour consent, given through the cookie banner
MarketingOur newsletter and news of services similar to ones you have bought, and advertising measurementYour consent, or, for existing clients, our legitimate interest as described under Marketing
Legal and regulatory dutiesKeeping records the law requires, responding to lawful requests, and protecting our legal rightsCompliance with a legal obligation, and our legitimate interest in defending claims

We will not use your information for a new purpose that is unrelated to the one it was collected for without telling you first and, where the law requires it, asking for your consent.

6.Whether you have to give it to us

Giving us your information is voluntary. Some of it is needed for us to do the work: without your contact details we cannot reach you, without payment details we cannot take an order, and without a completed intake questionnaire we cannot write your documents. If you choose not to provide what a service needs, we will not be able to provide that service. Everything else, including photographs and personal details, is your choice.

No law requires you to give us personal information, although tax and company law require us to keep records of transactions once you have made one.

7.Who we share it with

We do not sell your information, and we never disclose your identity or your documents to anyone for their own purposes. Where we refer to a client publicly, for example in a testimonial, it is by role, sector and country only.

We use service providers to run the business. They process information on our instructions, and we share only what each one needs:

ProviderWhat they do for usWhere they process
Website hosting and emailHost the website, its database and our business emailTheir own data centres, on the transfer grounds set out below
CloudflareSecurity, bot protection on forms (Turnstile), content delivery and cookie-free visitor statisticsGlobal network, including the United States
PayFast and PayPalTake card, EFT and PayPal payments. They receive your payment details directly and we never see your full card numberSouth Africa (PayFast), internationally (PayPal)
Tawk.toThe live chat on this site, including chat transcriptsUnited States
WhatsApp (Meta)Our WhatsApp consultant and corporate linesInternationally, including the United States
BrevoDelivers our emails and newsletterEuropean Union
WonderPushBrowser notifications, only if you choose to subscribe to themEuropean Union
CookieYesRecords your cookie choicesInternationally
GoogleWebsite analytics and advertising measurement, only with your consentUnited States
LinkedInAdvertising measurement, only with your consentUnited States and Ireland

We may also disclose information where the law requires it, for example to comply with a court order or a lawful request from a regulator, or to protect our legal rights. If the business or part of it is ever sold or restructured, client information may pass to the new owner on the same terms as this policy, and we would tell you first.

We require everyone who works on client documents, whether employed by us or contracted to us, to keep them confidential.

8.Transfers outside South Africa

Several of the providers above process information outside South Africa. POPIA allows this only on specific grounds. We rely on one or more of the following for each transfer:

  • the provider is subject to a law, binding corporate rules or a binding agreement that gives protection substantially similar to POPIA
  • the transfer is necessary to perform our contract with you, for example taking a PayPal payment or replying on WhatsApp
  • you have consented, for example by accepting analytics and advertising cookies

Where the GDPR applies, transfers out of the UK or European Economic Area rely on adequacy decisions or on standard contractual clauses in the provider’s terms. You can ask us for more detail on any particular transfer.

9.How long we keep it

We keep personal information only as long as we need it, and then delete or de-identify it.

InformationHow longWhy
Client documents, intake questionnaires and correspondenceFive years from final deliveryMost clients come back for an update, and keeping the file means they do not start from nothing
Enquiries, chat transcripts and other personal informationFive years from our last contact with youTo answer follow-up questions and resolve any dispute
Invoices, payment and accounting recordsFive years from the relevant tax return, and seven years for accounting recordsRequired by the Tax Administration Act 28 of 2011 and the Companies Act 71 of 2008
Marketing preferencesUntil you unsubscribe, after which we keep only enough to make sure you are not contacted againSo that your opt-out is honoured
CookiesAs set out in our Cookie PolicyVaries by cookie

You do not have to wait five years. Ask us to delete your information and we will do so within 72 hours of confirming the request, except for the records tax and company law require us to keep. Those we retain, securely, only for as long as that law requires.

10.How we protect it

We take reasonable technical and organisational measures to keep your information secure and to prevent its loss, misuse or unauthorised access. These include an encrypted connection across the whole website, bot protection on forms, access to client files limited to the people working on your engagement, and payment handled entirely by specialist payment providers. Our writers never deal with clients directly, which keeps the number of people who see your correspondence small.

No system is perfectly secure. If we become aware that your personal information has been accessed or acquired by someone without authority, we will notify you and the Information Regulator as soon as reasonably possible, as POPIA requires, and tell you what we are doing about it.

11.Marketing

We send marketing only in the ways the law allows, and every message tells you who it is from and how to stop it.

  • If you are a client, we may send you our newsletter and news of services similar to ones you have bought. You can opt out when you first give us your details and in every message after that.
  • If you are not a client, we will contact you for marketing only if you have given us your consent, for example by subscribing. We will ask for that consent once, and if you decline we will not ask again.
  • Advertising measurement through Google and LinkedIn happens only if you accept marketing cookies.

To stop marketing, use the unsubscribe link in any email, or write to [email protected]. Opting out costs nothing and does not affect any service you have bought.

12.Cookies and similar technologies

We use cookies and browser storage to run the site, to remember your choices, and, only with your consent, for chat, analytics and advertising measurement. Our Cookie Policy lists every one of them, and you can change your choice at any time through the cookie settings link on every page.

13.Automated decisions

We do not make decisions about you that have legal or similarly significant effects based solely on automated processing. The ATS scan in Smart CV produces an automated assessment of your document for your own use. It is not a decision about you, and nobody else sees it.

14.Your rights

Under POPIA you have the right to:

  • know whether we hold personal information about you, and ask for a copy of it
  • ask us to correct information that is inaccurate, out of date or incomplete, or to delete information we are no longer entitled to keep
  • object to our processing your information, including for direct marketing
  • not be subject to a decision based solely on automated processing that affects you substantially
  • withdraw any consent you have given, without affecting processing that took place before you withdrew it
  • complain to the Information Regulator

Correcting, deleting and objecting cost nothing. The Data Protection and POPIA page explains exactly how to make each request, how we verify that it is you, and how quickly we respond.

15.If you are in the United Kingdom or the European Union

Where the UK or EU GDPR applies to you, you have the rights above and, in addition, the right to ask us to restrict how we use your information while a concern is resolved, and the right to receive information you gave us in a structured, commonly used, machine-readable format, or to have it sent to someone else. The lawful bases we rely on are set out under Why we use it.

If you have a concern, please raise it with us first at [email protected]. We will acknowledge your complaint within 30 days and tell you what we are doing about it. You also have the right to complain to a supervisory authority: in the United Kingdom, the Information Commissioner’s Office, and in the European Union, the data protection authority in the country where you live or work.

16.Children

Our services are intended for adults. We do not knowingly collect personal information from anyone under 18. If you are under 18, a parent or guardian must place any order and consent to our processing your information. If we learn we have collected a child’s information without that consent, we will delete it.

17.Complaints

If you are unhappy with how we have handled your information, please tell us first so we can put it right. Write to [email protected] with the subject line “Privacy”. You are also entitled to complain directly to the Information Regulator of South Africa, whose details are on our Data Protection and POPIA page.

18.Changes to this policy

We will update this policy when our practices or the law change. The date at the top of the page shows when it last changed. If a change materially affects how we use information we already hold about you, we will tell you directly before it takes effect.

19.Contact us

Privacy enquiries

New Elite Holdings (Pty) Ltd, trading as Elite Executive Career Solutions

Email [email protected], subject line “Privacy”

WhatsApp +27 63 607 1660

Our Information Officer’s details are on the Data Protection and POPIA page.