Networking is one of the most effective ways to meet new people with the potential to greatly contribute to the growth of your career and business. It then goes without saying that one of the most important aspects of networking is visibility. Being visible then allows for the creation of friendships with likeminded people, the exchange of fresh ideas, and opens doors for new opportunities.
It is no secret that there is a wealth of knowledge that you can gain out there simply by engaging with other professionals within your field. This then ensures that you maintain an in-depth understanding of industry developments and new trends which helps you contribute innovative ideas towards the development of your organization while boosting your employment status and adding value towards your professional growth.
It has become so much easier to network because you can do it from the comfort of your own bed by harnessing the power of social networks that easily connect you with people within your industry. These social platforms allow you to showcase your personality and interests which help you attract new prospects and create valuable business partnerships.
LinkedIn is one of the most effective ways to build and maintain your professional network online. It allows you to gain exposure and access to important people all while identifying emerging professional opportunities. There is a lot of ways on how you can use LinkedIn to sustain relevant and mutually beneficial connections which include:
- Utilizing the Advanced Search option to strategically develop your network.
- Reaching out to people within your network through direct messaging.
- Using LinkedIn Groups to find new connections that will benefit your professional brand.
- Sending personalized messages to connect with people.
Twitter is another social platform that can help you construct a professional network that supports your career development goals. It helps you find people who are interested in what you have to say and after a while, they turn into a group of individuals who are truly attracted to what you do. You can easily build your Twitter network by:
- Constructing a bio that tells people who you are and what you are interested in.
- Using Twitter’s Advanced Search to connect with specific people.
- Making use of Twitter Lists to maintain relationships with people that you decided to add.
- Engaging with your followers through Likes, Retweets, and sending direct messages.
It is quite clear that using LinkedIn and Twitter is one of the many innovative ways to grow your professional network, but some of the best connections are offline and face-to-face. This is where you attend networking events like workshops, as well as talks and maybe participate in extracurricular activities outside of what you do at work. You will learn a lot of things and meet people that will present opportunities that relate to expanding your professional brand.
If you haven’t already, you need to get into the habit of building professional relationships over the course of your career, you’ll later reap the rewards of the time spent because these networks will build your brand, you will gain new mentors, and who knows, you might develop a whole new venture for yourself.