Important LinkedIn Don’ts


At this point, we are all fairly aware of how critical it is to have a good LinkedIn profile in order to have access to great career opportunities. However, as a professional social networking platform, lines may be blurry on what is acceptable online behaviour and what is considered crossing the line. In this article, we are going to highlight common mistakes to avoid on LinkedIn.

When it comes to our online presence we need to tread lightly and this includes LinkedIn, to quote Brad Paisley “the internet is forever”. Here are a few guidelines, unfortunately, I can’t cover all potential mistakes to avoid in one article so follow your own discretion when you are active online.

Coming across as desperate

Desperate ManYour LinkedIn headline summary is prime real estate and should be used wisely. The mistake people make is putting things like “seeking new opportunities” or “unemployed” on their headline. Well guess what, no employer or recruiter is going on LinkedIn looking for unemployed people, they search by role/title, and key skills, and if this is not covered in your headline or summary forget about showing up for opportunities that you possibly qualify for.




Settling scores or venting online

man with batIt may seem like a great idea to go to LinkedIn and have your voice heard on issues that are getting under your skin, just remember smearing people or companies online says a lot about you and your conflict management skills.

This is a huge turn-off for potential employers as they are only interested in hiring or doing business with mature professionals that know how to resolve matters amicably.


Treating LinkedIn as Tinder

tinder match

The modern man or woman may be looking for a partner who has an established career who will not be a financial burden, someone who will complement the life they are building for themselves. Tempting as it is to browse for potential partners online, please resist the urge.

Most people are on LinkedIn for the right reasons such as seeking career or business-related connections, this may result in your behaviour being reported and your profile being deactivated.


Bad or inappropriate profile pictures

bad profile pictureIf you understand the purpose of a profile picture you will opt for a professional headshot. Posting a picture of you and your partner may not be ideal for this particular platform. We live in an age where most communication is digital, and you meet people online that you may not necessarily meet in person.

People generally respond better when interacting with a person they can put a face to.  Another picture mistake is an overly sexy picture, please keep it decent, think of LinkedIn as a huge digital boardroom.

With that being said, LinkedIn is a wonderful platform full of endless networking opportunities. If used wisely can help advance your career and open doors for you.

Over the past three years, we have assisted most of our clients to acquire new job opportunities through LinkedIn than any other platform. We professionally set up, write and design your profile ensuring that you stand out and are easily searchable by recruiters. Click here for more.

For more tips on creating a strong and professional LinkedIn profile read the following article:


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